Massimo Tyres were delighted to serve as the match ball sponsor for the Vanarama National League match between Southend United and Gateshead FC, alongside their key partners, Jet Wheel Tyre.
This match held a special significance for Massimo Tyres, as the brand has recently solidified its ties with Gateshead FC, being named as the club’s official tyre partner at the start of the season. With their commitment to the Heed, it made perfect sense for Massimo Tyres to co-sponsor the game alongside Jet Wheel Tyre, who brought strong support for the home team. Operating locally to Southend United, Jet Wheel Tyre has depots in Benfleet, Pitsea, and Rayleigh, and proudly supported the Shrimpers during the match.
Gateshead FC had a strong start on the pitch, with Jacob Butterfield scoring in the 12th minute. Despite the visitor’s early lead, Southend United captain Gus Scott-Morriss levelled the match before halftime, netting his ninth goal of the season with a deflected effort off a Gateshead defender. The second half, however, belonged to Gateshead. Luke Hannant converted a penalty, and Ben Radcliffe added another goal in the 70th minute to secure a 3-1 victory for the visitors, sending the Gateshead fans home happy with back-to-back wins. Despite the home side’s loss, the hospitality team at Southend United made sure everyone from Jet Wheel Tyre had an amazing experience in the Captain’s Suite.
A spokesperson for Massimo Tyres commented on the event: “With our increased marketing efforts in the UK this year, including new ventures into motorsport, partnering once more with Jet Wheel Tyre to co-sponsor the match ball for this game was a natural fit, given that it featured their local team and the team we have partnered with. We congratulate the Heed on their impressive victory and extend our best wishes to Southend United and everyone at Jet Wheel Tyre for the future.”
Looking forward, Massimo Tyres is already planning for the rest of the season with Gateshead FC and gearing up for other exciting projects in 2025. As the brand continues to grow in the UK, fans and partners can anticipate a host of exciting initiatives, collaborations, and sponsorships.
